Several accounts on the social media "Tik Tok" that create content in the Albanian language have published a claim about the carbonated drink "Pepsi".
These accounts claim that reading the Pepsi logo backwards (upside down) creates the English word "Isded" which means "Is dead", which in Albanian means "dead".
After researching online search engines, hibrid.info has found the origin of the name of this carbonated drink. The name "Pepsi" comes from the name of the digestive enzyme "pepsin" (Greek pepsis), used by the manufacturer to build the drink's formula.
Links to video materials published on Tik Tok by the accounts "fakte.konspirative" and "fakte__te__frikshme:
In the video material published by the account "fakte.konspirative" it is written: Who doesn't know about Pepsi, the famous carbonated soft drink consumed by millions around the world. Take the written word, mirror it horizontally, and then tilt it upside down.
You will get the answer to Pepsi's situation against its rivals right now.
While in the video material published by the other account "fakte__te__frikshme" there is another description, which states that "You should know that you are killing yourself when you drink it."
After research conducted by hibrid.info on the meaning of the name of the carbonated drink "Pepsi", based on the data provided by Wiktionary (multilingual, web-based project to create a free content dictionary of terms in all natural languages and a number of artificial languages), writes that the word "Pepsi" is derived from the digestive enzyme called "pepsin" which is derived from the ancient Greek word "pepsis" meaning "cooking, fermentation or digestion" (see here and hereAccording to the history of the name published by the company itself, the fact that the enzyme "pepsin" was used in the formula of this drink also influenced the name of the drink "Pepsi" (here).
During a search on the social media platform "Tik Tok", hibrid.info found this theory also spread in English, and it seems that the aforementioned accounts with content in Albanian have taken it for granted by offering it translated into Albanian for the Albanian-speaking audience. (see here and here)
On the online platform "zenbusiness.com" in the article about the history and meaning of the Pepsi logo, the word "isded" is also mentioned.
“Customers have noticed a curious thing about the Pepsi logo. If you turn it upside down, the company name reads “isded,” which almost sounds like “is dead.” The discovery gave rise to countless internet memes and YouTube videos of people turning Pepsi bottles upside down. Thanks to the buzz surrounding the brand name, Pepsi saw a huge surge in popularity. (see here)
Analyze:
Accounts on "Tik Tok" that shared content in the Albanian language have claimed that the Pepsi soda logo, if turned upside down, creates the word "isded", which in Albanian means dead.
This claim is also found in several English-language accounts, which raise the same theory.
After research conducted by hibrid.info, it was found that the word Pepsi derives from the ancient Greek "pépsis" meaning "cooking, fermentation, or digestion", based on which the enzyme "pepsin" used as an ingredient in the drink's formula was named.
Based on the working methodology, hibrid.info evaluates these video materials as "Conspiracy Theory".
Reasoning:
"Conspiracy theories" are media reports that disseminate a false or unverifiable description of a phenomenon, event, or person, presenting it as part of or the result of a secret plan ("conspiracy"). A characteristic of these reports is that they present a series of claims, presented as facts, between which cause-effect relationships are established, without providing any credible evidence.