Wrote: Fatbardh Dema
A number of Facebook social media pages, from time to time, create content claiming to organize prize games promising electronic devices, such as iPhones.
Through these posts, the pages usually ask users to guess the results of football matches, then like the page, share the post, comment or join certain groups to participate in the game.
However, there is a lack of clear information about the winner selection process, the publication of results, or evidence confirming that the promised rewards were actually awarded.
Hibrid.info has noticed that the comments sections also contain claims from people who say they met the required conditions but did not receive a reward. At the same time, a search within these pages does not reveal any posts that clearly document the announcement of winners or the delivery of the promised prizes.
Pages that published such content
Hibrid.info has found that the pages that create such content on Facebook are "Universal","Liria"and "Star.net".
The “Universal” page has published a total of 9 pieces of content since 2024 until today (March 13) claiming to have organized prize games (see here and here).
However, based on reader comments, this site has never awarded prizes to winners. (see photo below)
Likewise, in the search with the words "winner” or “winner"On this page, no post appears that publishes the name or image of any person who has received a reward from these games.
Example of one of the posts on this page
The “Liria” page has published over thirty posts since 2021 claiming to have organized prize games (see here).
After searching the page in question with the term "winner", the results show only one post claiming that there is a winner named "A. Berisha" (here). However, in the comments section of this post, reactions are observed from users who have called the page a scam, claiming that even though they commented on the exact result requested in the post, their comments were later deleted from the page. (see comments here).
Example of one of the posts on this page
The other website "Ylli.net", since 2021, has published over twenty pieces of content claiming to be prize games from this website (here).
Like the above-mentioned page, it is also noticeable on this page that once a person allegedly won was presented.L. Shala". Also, in the comments section, readers have called this page fraudulent, demanding transparency regarding the prize winner (see comments). here).
Example of one of the posts on this page
The “Like-farming” phenomenon
Such phenomena are also related to the practice known as “like-farming.” According to analyses published by Brandwatch (an international company that analyzes data and trends in social networks), this practice is used to artificially increase interactions on social networks, encouraging users to like, comment or share posts, which can create the impression of a page's greater popularity.
Through these posts, these "prize games", it is noticeable that these pages have managed to gather tens of thousands of reactions, comments, and shares.
Given that there is no evidence of winners, while the pages continuously publish such posts that require interaction, claims that rewards are actually distributed through these posts remain unfounded and potentially misleading.