Several Facebook pages have published posts with the title "Blow to citizens, the price of bread increases, new prices are published."
These publications were made by the pages "Kosovo Report","The back","Royal Newspaper","News”And“Albanews24". In the comments of the posts, the publishers have also placed a link which leads to the article with the same title.
What's wrong with this content?
After opening the article, it becomes clear that the news is about the increase in the price of bread in some bakeries in North Macedonia.
However, since the aforementioned sites usually publish content related to Kosovo, the title and manner of presentation may lead readers to think that the price increase occurred in Kosovo.
In the comments section, it is noted that some readers have interpreted this news as an announcement of an increase in the price of bread in Kosovo.
To confirm that the event is related to North Macedonia, hibrid.info has also found reports from local media that have published articles about this case (see here and here).
Excerpt from the article published by the online medium "strugalajm.com"
"Prices of bread and dough products in Northern Macedonia have increased again, further burdening the budgets of citizens, who complain that in addition to rising prices, they are also facing a reduction in the weight of products.
Analyze
Posts titled "Blow to citizens, the price of bread increases, new prices published" were published by pages that usually distribute news about Kosovo.
However, upon opening the article, it is understood that the news is related to the increase in the price of bread in some bakeries in North Macedonia. Even the comments of the readers show that some of them have misinterpreted the content as a development that has occurred in Kosovo.
Based on its working methodology, hibrid.info evaluates this content as "Clickbait".
rationale
“Clickbait” is considered to be informational content whose title is general and does not disclose the location of the event, context and relevance. Such texts and articles aim to attract the attention of the audience with sensational headlines with misleading consequences, which do not accurately clarify the content of the article. “Clickbait” headlines are mainly made to attract readability in the case of media publications and/or to earn from clicks in the case of commercial publications.