"ATV" television published yesterday (March 3) a video material on its official YouTube channel, the report titled "Population census in the north, whoever refuses will be fined".
After verifying the facts, hibrid.info has confirmed that the title of this content is misleading, as it does not clarify that the population census will include the entire country, which is made known in the content of the video material.
In the data section of the “ATV” website (here), this television station presents itself as a medium that reports on events from Kosovo, so reporting an event that is expected to happen throughout the country, as a specific event in a region of the country, in this case the north, may make the audience think that the fine will only include that part of Kosovo.
Link to the video material published by "ATV" on "Youtube":
The same video material was published in the form of an article written by the information portal "veriu.info" and "gazetametro" (see here and here).
Hibrid.info, based on the statement "Anyone who refuses to declare will be fined between 2 and 20...", by the project manager for the population census, Ylli Shala, encountered in the articles above, has confirmed that the fines will include all those who refuse to register in Kosovo.
To prove that the population census is a process that includes all of Kosovo, hibrid.info has found the announcement of the Kosovo Agency of Statistics (KAS), an institution that is expected to carry out this census within this year, starting from April 05 to May 17 (see here).
Analyze:
Emphasizing a part or region of a country in the headline, for a process expected to occur throughout the country, by a media outlet reporting on national events, may imply that the event is only about the region mentioned in the headline, in this case the north.
Fines will also apply to persons throughout the country who refuse to register as residents of Kosovo.
Therefore, based on the working methodology, hibrid.info evaluates this article as "Clickbait".
Rating:
“Clickbait” is considered to be informational content whose title is general and does not disclose the location of the event, context and relevance. Such texts and articles aim to attract the attention of the audience with sensational headlines with misleading consequences, which do not accurately clarify the content of the article. “Clickbait” headlines are mainly made to attract readability in the case of media publications and/or to earn from clicks in the case of commercial publications.