Wrote: Fatbardh Dema
"Fatal accident: Car goes off the road, 4 young people die," is the headline of a published article on Thursday (October 31) from the information portal "kosova-sot.info".
The article with an illustrative photograph was also published in portal page on Facebook under the name "Kosova Sot".
Problem with the article?
The location of the news is only disclosed in the introduction to the article, where it is stated that the case occurred in Italy. "A serious road accident claimed the lives of 4 young people between midnight Wednesday and Thursday in Nuoro, Italy, reports the newspaper 'Kosova Sot Online'," is the introductory sentence of the article.
To prove that this is news from Italy, it is also proven by publications in international media. Moreover, some of them have also mentioned the names of the victims, which do not sound like Albanian names (see here, here and here)
The data published, both in international media and in what is being covered in Albanian, are the same regarding the scene of the incident, but also the age of the victims and other details from the accident.
Why is the article being addressed?
The medium that published the text is registered in Kosovo, at the Business Registration Agency (ARBK) and has the majority of Albanian-speaking readers (here), so even a lack of clarity in the title about where the event took place may cause the audience to read the news as an event that occurred in Albanian-speaking areas.
Analyze:
The "Kosova Sot" portal has published an article with the title "Fatal accident: Car goes off the road, 4 young people die."
However, the title does not indicate the location of the event. Because the medium has a majority of Albanian-speaking readers, it is possible that the audience will read the news as an event that took place in Albanian-speaking areas.
Therefore, based on its working methodology, hibrid.info evaluates this content as "Clickbait".
Reasoning:
The “Clickbait” rating is given to texts whose titles have no basis in the content of the following text. Such texts and articles aim to attract the attention of the reader or even the consumer with a sensational title by promising content that does not actually exist and are created mainly out of financial interest, that is, due to increased readability. So, this type of text is intended only to click, which can be converted into a profit for the content producer.