Wrote: Endrit Berisha
Through a headline, it was claimed as a fait accompli that the Prime Minister of Albania, Edi Rama, is using the leader of the Democratic League of Kosovo (LDK), Lumir Abdixhiku, as a tool to attack the Prime Minister of Kosovo, Albin Kurti.
The publication was made by the portal "ntv.al" on Wednesday (June 12). The photo shows the Prime Minister of Albania, Edi Rama, and the leader of the LDK, Abdixhiku.
"Edi Rama uses Abdixhiku as a tool to attack Albin Kurti," is the title of the article.
What's wrong with this title?
The title and the photo leave room for misinformation, as they do not indicate that this is an authorial article by Faton Mehmeti. To further clarify the fact that the title leaves room for misinformation, there are no quotation marks to imply that the title is a quote from someone. (see here description of what the quote is)
Link to the publication of "ntv.al":
The same photo was also published on the “Ntv Televizione” Facebook page. “Edi Rama is using Lumir Abdixhiku as a weapon to attack Prime Minister Kurti” is the caption used on the photo. (see here)
Unlike the title, the introduction to the text makes it clear that it is an authorial piece, citing Mehmet.
And this authorial article was published a day ago on “botasot.info”. It is stated there that it is an opinion piece. (see here)
Analyze:
"Edi Rama uses Abdixhiku as a tool to attack Albin Kurti," is the headline used by the "ntv.al" portal on Wednesday in an article illustrated with a photo of Rama and Abdixhiku.
The title and the photograph used as an illustration do not indicate that the article is based on an original writing by Faton Mehmeti.
Based on its working methodology, hibrid.info evaluates this content as "Clickbait".
Reasoning:
The “Clickbait” rating is given to texts whose titles have no basis in the content of the following text. Such texts and articles aim to attract the attention of the reader or even the consumer with a sensational title by promising content that does not actually exist and are created mainly out of financial interest, that is, due to increased readability. So, this type of text is intended only to click, which can be converted into a profit for the content producer.