Wrote: Fatbardh Dema
"At least ten dead after fire at nursing home" is the title of an article published by the Albanian-language portal "Kosova-sot.info" on Friday (November 15).
The article was also distributed with the same title on the Facebook page of this medium "Kosova Sot"The article was illustrated with an image that read "BREAKING NEWS".
What's wrong with this article?
After clicking the link, it is noticed that unlike the content of the article which indicates that the case occurred in Spain, the title does not indicate the location of the incident.
Why is this article being discussed?
The information portal “Kosova-sot.info” is registered in Kosovo, at the Business Registration Agency (ARBK) and has the majority of Albanian-speaking readers (here), therefore, the lack of clarity in the title about where the event took place may cause the audience to read the news as an event that occurred in Albanian-speaking areas.
The content of the article explains that at least ten elderly people have died after a fire engulfed a nursing home in the town of Villafranca del Ebro, in northern Spain.
To further prove that the case occurred in Spain, hibrid.info has found the article published in the Spanish medium "larioja.com".
Analyze:
The "Kosova Sot" portal has published an article with the title "At least 10 dead after fire in a nursing home."
However, the title does not indicate the location of the incident, which took place in Spain; this is only clarified within the article.
Because the medium has a majority of Albanian-speaking readers, it may happen that the audience reads the news as an event that occurred in Albanian-speaking areas.
Therefore, based on its working methodology, hibrid.info evaluates this content as "Clickbait".
Reasoning:
“Clickbait” is considered to be informational content whose title is general and does not disclose the location of the event, context and relevance. Such texts and articles aim to attract the attention of the audience with sensational headlines with misleading consequences, which do not accurately clarify the content of the article. “Clickbait” headlines are mainly made to attract readability in the case of media publications and/or to earn from clicks in the case of commercial publications.