The information portal with content in the Albanian language "kosovapost.net" published yesterday (February 26) an article titled "Dua Lipa appointed Ambassador", attaching an illustrative photo of Dua Lipa together with the Prime Minister of Kosovo, Albin Kurti.
After fact-checking conducted by hibrid.info, it has been confirmed that the title of the article is a generalization, which does not clarify that it is about the appointment of the singer of Kosovar origin, Dua Lipa, as an ambassador by a French makeup brand "YSL Beauty", and by using an image that has nothing to do with the news as an illustrative photo.
The news is clarified only in the content, which states "Since 2019, Dua Lipa has headed the "Libre" franchise as the global brand ambassador of "YSL Beauty"; today, she continues to perfectly embody modern femininity as the newly appointed Global Makeup Ambassador for YSL Beauty.
Link to the article published by "kosovapost.net":
After online research, hibrid.info found the official post of the President of Kosovo, Vjosa Osmani, made in August 2022, where she announced that Dua Lipa had been awarded the title of Honorary Ambassador of the Republic of Kosovo. (see here)
Considering this fact, as well as the comments on the "kosovapost.net" portal's post on the last article (February 26), the title and the photo used in this article are misleading, leading the audience to think that Dua Lipa has in fact been chosen as the ambassador of Kosovo, since it was not clarified that it is a beauty brand and since the photo shows singer Lipa with the country's Prime Minister, Kurti.
Yesterday (February 26) the singer of Kosovar origin, Dua Lipa, was chosen as the ambassador of the French brand "Yves Saint Laurent" (YSL), news that was also reported by international media. (see here and here)
That she has been chosen as the brand ambassador can also be seen on the brand's official website. (see here)
Analyze:
An information portal has published an article about the appointment of singer Dua Lipa, originally from Kosovo, as the ambassador of a French makeup brand, but in the title it did not clarify that it was about this brand, and thus attached a photo of singer Lipa with Kosovo Prime Minister Albin Kurti.
Considering the comments made in this article by the audience, this title implies that she has in fact been appointed ambassador to Kosovo.
Based on its work methodology, hibrid.info evaluates this article as "Clickbait".
Reasoning:
“Clickbait” is considered to be informational content whose title is general and does not disclose the location of the event, context and relevance. Such texts and articles aim to attract the attention of the audience with sensational headlines with misleading consequences, which do not accurately clarify the content of the article. “Clickbait” headlines are mainly made to attract readability in the case of media publications and/or to earn from clicks in the case of commercial publications.