Facebook page “Pristina City"" published a content on Tuesday (September 1) with the caption "BAD NEWS FOR SCHOOLS - STRIKE FROM TOMORROW".
What's wrong with this inscription?
After verifying the facts, it has been determined that this caption is misleading, as it does not clarify that the strike is about technical workers in primary and secondary schools, and not schools in general.
In this publication, the “Prishtina City” page has also placed a link that leads to the news article (see here).
The introduction to the article explains that technical workers at primary and secondary schools in the Municipality of Pristina have been on strike since September 1, due to the non-payment of part of their July salary.
To confirm that the strike is related to technical workers and not to schools or educational staff in general, hibrid.info has also found reports of this event in credible media (see here and here).
The lack of this clarification in the caption may mislead readers, creating the false impression that schools in general have gone on strike, even though the strike was carried out by their technical workers.
Transparency of the “Prishtina City” page on Facebook
The “Prishtina City” page on the Facebook platform has over 409 thousand followers. According to transparency data, the page was created on September 2, 2017, is managed by Kosovo, Germany and Albania, and has eight administrators. The history of the page shows that it has changed its name twice since its creation (see photo below).
Analyze
The Facebook page "Prishtina City" published content on September 1 with the caption "BAD NEWS FOR SCHOOLS - STRIKE FROM TOMORROW", also including a link leading to the article about the strike.
The problem lies in the wording of the inscription, which does not indicate that the technical workers of primary and secondary schools in the Municipality of Prishtina have gone on strike. Media reports clarify that the strike is related to these workers and was initiated due to non-payment of salaries for the month of July.
Using the general phrase “schools on strike,” without specifying the category of workers, may give the reader the wrong impression that the strike includes schools as a whole or teachers.
Based on its working methodology, hibrid.info evaluates this content as "Clickbait".
rationale
“Clickbait” is considered to be informational content whose title is general and does not disclose the location of the event, context and relevance. Such texts and articles aim to attract the attention of the audience with sensational headlines with misleading consequences, which do not accurately clarify the content of the article. “Clickbait” headlines are mainly made to attract readability in the case of media publications and/or to earn from clicks in the case of commercial publications.