Wrote: Endrit Berisha
"Kurti seeks the post of president, the goal of the heated argument and Osman's goal," is the title of an article published on Monday (June 10).
The publication was made by the information portal "ntv.al".
A photograph showing Kosovo Prime Minister Albin Kurti and President Vjosa Osmani was used as an image to illustrate the article.
What's wrong with this title?
The headline presents as a fact that Prime Minister Kurti wants the post of president and that this is the reason for the clash with Osmani. But in fact, it is just a statement by an analyst.
Link to the article on the "ntv.al" portal:
However, within the article it is indicated that it is a statement by Ognjen Karanović, who is quoted as an analyst at the Center for Social Stability. The article gives his position given to the Serbian language media outlet "Kosovo-online.com"which in the article has the title: "Karanovic: Osmani is no longer needed by Kurti, he dreams of the position of president."
Context:
President Vjosa Osmani and Prime Minister Albin Kurti have called the differences they have recently shown as surmountable. Their relations were considered to have broken down after President Osmani stated that she had not been consulted on the letter that the Government had sent to the Council of Europe with the pledge to prepare a draft statute for the Association of Serb-majority Municipalities within a few weeks, if it joins this organization. (see here)
Analyze:
The portal "ntv.al" has published an article with the title "Kurti seeks the post of president, the purpose of the heated argument and Osman's goal."
The headline does not clarify that this is the opinion of analyst Ognjen Karanović. Furthermore, the article uses a photo of the two leaders.
Based on the working methodology, hibrid.info assesses the title of this content as "Clickbait".
Reasoning:
“Clickbait” is considered to be informational content whose title is general and does not disclose the location of the event, context and relevance. Such texts and articles aim to attract the attention of the audience with sensational headlines with misleading consequences, which do not accurately clarify the content of the article. “Clickbait” headlines are mainly made to attract readability in the case of media publications and/or to earn from clicks in the case of commercial publications.