Article from twipemobile.com
Tech giants like Google, ecosystem and OpenAI are increasingly collaborating with media organizations to access their archives for training advanced artificial intelligence (AI) models. Through these collaborations, technology companies can develop more accurate and sophisticated models, while media organizations explore new monetization and innovation opportunities.
RCS Mediagroup and the partnership with OpenAI
While many media companies are cautious about sharing their data, RCS Mediagroup – publisher of “Corriere della Sera” and “La Gazzetta dello Sport” – has taken a proactive approach through a strategic partnership with OpenAI. This collaboration allows both parties to benefit from the integration of advanced AI technologies into media platforms.
A rich news archive with intelligent search
This collaboration has enabled the integration of an AI-powered virtual assistant into the L'Economia app. Through it, users can perform personalized searches, receive article summaries, and access over 30,000 archived articles. This type of service allows readers to efficiently navigate through accumulated information and receive personalized content according to their interests.
A global trend: The experience of Bild and Clarín
RCS Mediagroup's use of AI reflects a broader trend in the media industry. Similar projects are also being developed by other media outlets such as BILD in Germany and Clarín in Argentina, which are also experimenting with artificial intelligence to improve their digital services and increase reader engagement.
RCS strategy for the future
Fabio Napoli, Digital Business Director at RCS, highlights the company's plan to expand its AI-driven offerings. This will be achieved by developing new thematic applications and improving existing platforms like L'Economia. Their goal is to use AI and data analytics to deliver more personalized content and improve user interaction.
Benefits of this technology
This strategy aims to increase the time readers spend on RCS platforms, driving their loyalty and increasing revenue opportunities through advertising and subscriptions. The integration of artificial intelligence in media is not only a step towards automation, but also an opportunity to increase the quality and relevance of the content offered to the public.