Wrote: Endrit Berisha
Through the headline in an article, it was claimed that Albanian footballer, Armando Broja, has been transferred to one of the Serie A clubs in Italy.
The information portal "futbolli.al" published on May 11 the article titled: "The bomb of the summer transfer market, Armando Broja is transferred to Serie A."
What's wrong with this title?
The headline that striker Broja has been transferred to Serie A is not accurate. Even the article of “futbolli.al” itself shows that, according to reports, Milan is the club that intends to loan the striker from Shkodra during the summer. However, officially the player at the time of the report continues to be part of Fulham, as loaned from Chelsea in London. (see here)
Link to the article published by the portal "futbolli.al":
Article content:
Bombastic news, Armando Broja to the Italian giant.
Armando Broja will leave Fulham to return to Chelsea at the end of this season.
However, the Albanian striker is not expected to remain at Stamford Bridges with the London club that does not count on his services and cannot offer him the minutes requested by Broja.
The player is expected to leave in the summer transfer window, but it must be defined whether as a loan or to be sold permanently.
Calciomercato has released bombastic news reporting that Milan has returned to the Broja track and that the Rossoneri are aiming to loan the Shkodran striker.
The Rossoneri have an excellent relationship with the London Blues and the deal is expected to be reached easily.
The article was posted on the “Serie A Shqip” Facebook page. As of the publication of this article, the post has received more than 130 likes and more than 20 comments. (see here)
A report about Broja being linked with Milan last week was found only on “pianetamilan.it”. It said that the player, who was once linked with a move to Milan, is expected to say goodbye to Chelsea in the summer and it was suggested that Broja could once again be a target for the Rossoneri in the next attack. So it is not reported that he has already joined Milan. (see here)
When a media outlet reports using the term “transferred,” it means “official decision.” In the Albanian dictionary, the word “transfer” means “Official decision, notifying someone of their dismissal from one job and appointment to another job, usually outside their work center.”
Analyze:
The claim that footballer Armando Broja has been transferred to Serie A is incorrect.
Hibrid.info has found that there is no formal agreement and that the footballer continues to play in England, currently at Fulham on loan from Chelsea.
Based on its work methodology, hibrid.info assesses this content as "Clickbait" and "Disinformation".
Reasoning:
“Clickbait” is considered to be informational content whose title is general and does not disclose the location of the event, context and relevance. Such texts and articles aim to attract the attention of the audience with sensational headlines with misleading consequences, which do not accurately clarify the content of the article. “Clickbait” headlines are mainly made to attract readability in the case of media publications and/or to earn from clicks in the case of commercial publications.
"Disinformation" is defined as information content that contains a "mix" of inaccurate sources or even half-truthful attributes, and that is created and/or distributed with the deliberate intention of causing harm. The motive behind the producers/distributors of disinformation content lies in achieving a political, financial, psychological or social goal.