Wrote: Fatbardh Dema
An article titled "Shop in the city center is blown up" was published.
This content was published yesterday (September 18) on the Albanian-language online medium "kosova-sot.info".
What's wrong with this title?
The title is a generalization that does not clarify where the event took place. The location of the news is only disclosed in the introduction to the article when it is stated that "A powerful explosion has been recorded in the center of Cologne, in a clothing store..."
Why is this article being discussed?
The portal that published the text is registered in Kosovo (here) and has the majority of Albanian-speaking readers (here), so even the lack of clarity in the title about where the event took place may lead the audience to think that the event took place in some city in Kosovo.
Link to the article published by "kosova-sot.info" (see here, here)
Apart from the general title, this content does not explain where the event took place, even through the photo. The photo only contains the caption "BREAKING NEWS".
To confirm that the event took place in Cologne, Germany, hibrid.info has researched using search engines and found the article published by the German media "Bild.de", which is also cited as a source in the content of the article on "Kosova-sot.info". (see here)
Analyze:
The news about an explosion in a store in Cologne, Germany, is accurate. However, the title of the article and the photo do not make it clear where the incident occurred.
Knowing that the "Kosova-sot.info" portal is an Albanian-language medium and registered in Kosovo, the lack of clarity in the title about where the event took place may lead the audience to think that the event took place in some city in Kosovo.
Based on its working methodology, hibrid.info evaluates this content as "Clickbait".
Reasoning:
The “Clickbait” rating is given to texts whose titles have no basis in the content of the following text. Such texts and articles aim to attract the attention of the reader or even the consumer with a sensational title by promising content that does not actually exist and are created mainly out of financial interest, that is, due to increased readability. So, this type of text is intended only to click, which can be converted into a profit for the content producer.