Wrote: Etrit Rexhepi
"At least 24 killed in train station bomb blast" is the title of an article published by the Albanian-language portal "Kosova-sot.info" on Saturday (November 9).
The article was also distributed under the same title in this media outlet's Facebook pageThe article was illustrated with an image that read "BREAKING NEWS".
What's wrong with this article?
Unlike the content of the article, which indicates that the incident occurred in Pakistan, the headline does not indicate the location of the incident.
The medium that published the text is registered in Kosovo, at the Business Registration Agency (ARBK) and has the majority of Albanian-speaking readers (here), therefore, the lack of clarity in the title about where the event took place may cause the audience to read the news as an event that occurred in Albanian-speaking areas.
The article in the content states that a bomb has exploded at a train station in southwestern Pakistan. As a result, at least 24 people have died and more than 40 others have been injured. By checking online search engines, hibrid.info has found that the same content was published earlier in “evropaelire.org", which in the title indicated the location of the event.
Since the event took place in Pakistan, hibrid.info has also managed to find information in credible international media such as "reuters.com"and "apnews.com".
Analyze:
The "Kosova Sot" portal has published an article with the title "At least 24 killed in bomb explosion at train station".
However, the title does not indicate the location of the incident, which took place in Pakistan, and this is revealed within the article.
Because the medium has a majority of Albanian-speaking readers, it may happen that the audience reads the news as an event that occurred in Albanian-speaking areas.
Therefore, based on its working methodology, hibrid.info evaluates this content as "Clickbait".
Reasoning:
“Clickbait” is considered to be informational content whose title is general and does not disclose the location of the event, context and relevance. Such texts and articles aim to attract the attention of the audience with sensational headlines with misleading consequences, which do not accurately clarify the content of the article. “Clickbait” headlines are mainly made to attract readability in the case of media publications and/or to earn from clicks in the case of commercial publications.