Wrote: Festim Rizanaj
The portal "illyrianinfo.com" published on Thursday (January 8) an article with the title "LATEST: PDK chairman resigns", which was also distributed on his page on social media, accompanied by an image showing the symbols of the Democratic Party of Kosovo (PDK).
However, after clicking on the article, it is clarified that the news is not about the party's central leadership, but about Shahin Dervishaj, chairman of the PDK branch in Baden-Württemberg, Germany.
What's wrong with the title?
So, the title is vague and misleading, as it uses general wording without specifying the country, while the real information is limited to the local level of the party in the diaspora.
The article published by illyrianinfo.com refers to reporting by the portal "veriu.info" regarding this news. Hibrid.info has identified the original publication of "veriu.info", which was distributed on its Facebook page and website with the title: "The loser of two consecutive elections, Shahin Dervishaj, resigns from PDK".
Unlike “illyrianinfo.com”, the title of veriu.info clearly specifies that it is about Shahin Dervishaj, avoiding ambiguity about the central leadership of the PDK.
Analyze:
The illyrianinfo.com article is based on veriu.info's reporting, but uses an ambiguous title that creates the false impression of the resignation of the central chairman of the PDK.
Meanwhile, the original publication by veriu.info on Facebook specifies that it is Shahin Dervishaj, chairman of the PDK branch in Baden-Württemberg.
Based on its work methodology, hibrid.info considers this title to be "clickbait".
Reasoning:
“Clickbait” is considered to be informational content whose title is general and does not disclose the location of the event, context and relevance. Such texts and articles aim to attract the attention of the audience with sensational headlines with misleading consequences, which do not accurately clarify the content of the article. “Clickbait” headlines are mainly made to attract readability in the case of media publications and/or to earn from clicks in the case of commercial publications.