Wrote: Endrit Berisha
A headline claimed that the Kosovo Government will decide today (June 28) whether to close a social network.
The article was published by the Albanian-language portal "telenews.al".
What's wrong with this title?
Only after clicking on the article does it become clear that the proposal is to ban the social network TikTok only for institutions.
"The Kosovo government decides today whether to close this social network!", is the title of the "telenews.al" article.
Article link published on the portal "telenews.al":
Article content:
"The Kosovo Government is holding its next meeting today.
This meeting will have several agenda items, one of which is the review of the proposed decision to ban the functioning of the social network services "Tik Tok" in all institutions of the Republic of Kosovo, Telenews.al reports.
"This meeting starts at 14:00 PM."
What does the fifth item on the agenda for the 211th meeting of the Government of Kosovo say (Full document – see here):
5. Review of the Proposal-Decision on the Prohibition of the Operation of the Social Network Services "Tik Tok" in All Institutions of the Republic of Kosovo (MUP)
Moreover, this medium, in publishing the article on Facebook, used sentences to attract readers. "You will be surprised which social network it is!! ????" the description of the post says.
Analyze:
The Albanian-language portal "telenews.al" published an article on Friday (June 28) with the title "The Kosovo Government decides today whether to close this social network!". After clicking on the article, it is clarified that it is a proposal to ban this social network only for institutions.
Based on the working methodology, hibrid.info evaluates this title as "Clickbait".
Reasoning:
“Clickbait” is considered to be informational content whose title is general and does not disclose the location of the event, context and relevance. Such texts and articles aim to attract the attention of the audience with sensational headlines with misleading consequences, which do not accurately clarify the content of the article. “Clickbait” headlines are mainly made to attract readability in the case of media publications and/or to earn from clicks in the case of commercial publications.