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[ ARTICLE ]

"Clickbait" articles published within a day in online media

HIBRID

Several portals in Kosovo, over the last 24 hours, have published articles with generalizing headlines, about events that have occurred or are expected to occur in other countries.

During daily monitoring, hibrid.info has managed to collect several articles with such a structure, published in online media. These portals have therefore placed generalizing titles in these articles, as well as illustrative photographs that do not make the location of the event clear.

The news published in these articles correspond to events outside Kosovo, while knowing that portals such as "kosova-sot.info", "botasot.info" and "gazetablic.com" are registered in Kosovo and have the majority of readers Albanian speakers, with these articles they can misinform them by implying that the events took place inside the country.

Headlines placed in articles published by Kosovar portals during the last 24 hours:

Prime Minister announces Plan B against Covid-19

Married to a poorer person, brother beheads pregnant sister

He killed his family for a vaccine certificate, this was the letter the citizen had left behind

He refused to wear a mask, shoots and kills 2 people

Brother and sister commit suicide/ Letters left by the victims revealed

Links to articles published in several online media in Kosovo:

https://www.kosova-sot.info/lajme/587257/kryeministri-shpall-planin-b-kunder-covid-19/

https://www.botasot.info/ndryshe-lajme/1720447/u-martua-me-nje-person-me-te-varfer-vellai-ia-pret-koken-motres-shtatzene/?fbclid=IwAR1vDYcHP4UvHYTZxegA0pcCfNbA_nyeCK1IiK2cMHm8lPursO53HOGoZEU

https://www.kosova-sot.info/lajme/586916/vrau-familjen-per-nje-certifikate-vaksine-kjo-ishte-letra-qe-kishte-lene-qytetari/

https://www.kosova-sot.info/lajme/586951/nuk-pranoi-te-vinte-masken-qellon-me-arme-dhe-vret-2-persona/

http://gazetablic.com/moter-e-vella-bene-vetevrasje-zbulohen-letrat-qe-lane-viktimat/


Analyze:

Portals such as “kosova-sot.info”, “botasot.info” and “gazetablic.com” in publishing the above-mentioned articles seem to have intentionally put generalizing titles and photos, not making it clear that the events relate to other countries, thus leaving room for misinformation among readers. Everything becomes clear only after the reader enters the content.

After fact-checking analysis conducted by hibrid.info, these articles are assessed as "clickbait".


Reasoning:

The “Clickbait” rating is given to texts whose titles have no basis in the content of the following text. Such texts and articles aim to attract the attention of the reader or even the consumer with a sensational title by promising content that does not actually exist and are created mainly out of financial interest, that is, due to increased readability. So, this type of text is intended only to click, which can be converted into a profit for the content producer.

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