The Facebook page named "TopLajm" published a post with the caption "Puma ends sponsorship agreement with the Israeli national team. This is one of the results of pressure on social networks."
After fact-checking conducted by hibrid.info, it has been confirmed that Puma's decision to terminate the contract for sponsoring the Israeli national football team's jerseys was made before the Hamas attack on October 7.
So, the termination of Puma's contract was not the cause of the social media outrage, as the aforementioned site claims.
Link to the post published on Facebook by the "TopLajm" page:
After research conducted through online search engines, hibrid.info found the article published by "Reuters", which explains that Puma's decision to terminate its contract with the Israeli national team was made before the Hamas attack on October 7.
"The contracts of some federations, such as those of Serbia and Israel, will expire in 2024," a spokesman for German sportswear firm Puma said in an emailed response to Reuters. (see here)
This claim has also been verified by fact-checkers from Albania, Faktoje.al.
Analyze:
After verifying the facts, it was confirmed that the claim made by the "TopLajm" website that the Puma company has terminated its contract with the Israeli national football team as a result of pressure on social media is not accurate.
Based on the working methodology, hibrid.info rates this article as "Unverified Content".
Reasoning:
The “Unverified” rating is given to those media reports that do not provide sufficient information to confirm the claims made in the report, and which have not been able to confirm the same due to the lack or non-possession of reliable sources.