Wrote: Fatbardh Dema
Information portals "Podujevasot.info”And“Llapi.info" published an article on Wednesday (November 5) titled "Old people's home burns down, 9 people die."
What's wrong with this title?
After verifying the facts, it was determined that the title is a generalization.
The reason the title is considered general is that, since the place where the event took place is not mentioned, it could lead readers to think that the tragedy took place in Kosovo. The truth is that the event, as explained in the content, took place in Tuzla, Bosnia and Herzegovina.
The above-mentioned portals have also shared this article on their official Facebook pages.
The content published on the “Podujeva Sot” page, as of the writing of this article, has managed to collect a total of 210 reactions, 49 comments and 2 shares. (see here)
While the content published on the “Llapi.info” page on Facebook has collected 56 reactions, 2 comments and 1 share. (see here)
To further confirm the fact that the event took place in Bosnia, hibrid.info has found an article published by the Bosnian-language media outlet “Vijesti.ba”, which reported on this event. (see here)
Analyze:
The portals "Podujevasot.info" and "Llapi.info" have published an article titled "Old people's home burns down, 9 people die", but without specifying the location where the event occurred.
This headline is generalized and vague, creating the impression for readers that the tragedy could have occurred in Kosovo, especially since the portals have a local audience and names the Llapi region.
Only after clicking on the article is it revealed that the event took place in Tuzla, Bosnia.
Based on its working methodology, hibrid.info evaluates these articles as "Clickbait".
Reasoning:
“Clickbait” is considered to be informational content whose title is general and does not disclose the location of the event, context and relevance. Such texts and articles aim to attract the attention of the audience with sensational headlines with misleading consequences, which do not accurately clarify the content of the article. “Clickbait” headlines are mainly made to attract readability in the case of media publications and/or to earn from clicks in the case of commercial publications.