Several portals in Kosovo, over the last 24 hours, have published several articles with generalizing titles, with events that have occurred or are expected to occur in other countries.
Hibrid.info selected to cover 3 articles, which contain generalizing titles published in online media.
These articles feature news that describe events such as tragic deaths, anti-covid measures, and salary increase decisions. All of these articles have generalizing titles that do not clarify the news.
Knowing that portals like "GazetaBlic.com" and "Kosovapost.net" are registered in Kosovo and have a majority of Albanian-speaking readers, these articles can misinform them by implying that the events took place within the country.
General titles of articles published on "GazetaBlic.com" and "Kosovapost.net":
4 young people found dead
"Quarantine, clubs and restaurants and help for businesses" - What will be decided today regarding anti-Covid measures!
Salary increase from February 1 for a category of workers
Links to articles published in several online media in Kosovo:
http://gazetablic.com/gjenden-te-vdekur-4-te-rinj-pasi-festuan-ditelindjen-e-njerit-prej-tyre/
http://gazetablic.com/cka-do-te-vendoset-sot-per-masat-anti-covid-ne-zvicer/
Analyze:
Portals like “Gazetablic.com” and “Kosovapost.net” in publishing the above-mentioned articles seem to have intentionally put generalizing titles and photos, not making it clear that the events relate to other countries. This leaves room for misinformation among readers, since everything becomes clear only after readers enter the content.
After fact-checking analysis based on the work methodology, hibrid.info has assessed these articles as "Clickbait".
Reasoning:
The “Clickbait” rating is given to texts whose titles have no basis in the content of the following text. Such texts and articles aim to attract the attention of the reader or even the consumer with a sensational title by promising content that does not actually exist and are created mainly out of financial interest, that is, due to increased readability. So, this type of text is intended only to click, which can be converted into a profit for the content producer.