Wrote: Etrit Rexhepi
A content has been published with the caption "The LVV-PDK coalition is officialized, one day after the parliamentary elections".
Ky post was published on Monday (December 29) on Facebook, on the page of the medium "Paparaci.com".
What's wrong with the content?
The information presented in the caption is general, as it does not indicate that it is about reaching a local coalition between LVV and PDK.
As can be seen in the photo, a link is attached to the post, which displays the same information as in the caption.
Based on the comments on the post, it is noted that users have commented on the veracity of the information presented, and in some of the comments the news is even taken as an announcement of a coalition between two political entities at the central level.
After clicking the link, the article titled, "The LVV-PDK coalition is officialized in Podujeva, one day after the parliamentary elections" (see here).
Which shows that unlike the caption of this Facebook post, the location of the incident is clarified within the article.
Hibrid.info found a publication on Facebook, on the account of Shpejtim Bulliqi, the mayor of the Municipality of Podujeva, who posted a photo together with Isak Shabani, the newly elected chairman of the Municipal Assembly, who comes from the ranks of the Democratic Party of Kosovo (see here).
In the post, he congratulated Shabani on his new assignment, offering cooperation for the benefit of the citizens of Podujevo.
Analyze:
The caption of the Facebook post presents in a generalized manner information about the officialization of a coalition between LVV and PDK, without clarifying that it is an agreement at the local level.
Information presented in this way may create the impression of a coalition at the central level, since parliamentary elections are mentioned, which is also noticeable from user comments.
Therefore, based on its work methodology, hibrid.info evaluates this content as "Clickbait".
Reasoning:
“Clickbait” is considered to be informational content whose title is general and does not disclose the location of the event, context and relevance. Such texts and articles aim to attract the attention of the audience with sensational headlines with misleading consequences, which do not accurately clarify the content of the article. “Clickbait” headlines are mainly made to attract readability in the case of media publications and/or to earn from clicks in the case of commercial publications.